Internationally credited as one of the world’s top sports, fitness, and nutritional marketing experts, Tom Latham is the creative powerhouse behind many notable fitness brands.
Known as “the guy behind the guy”…
Tom has over 25 years experience working with some of the leading internet and fitness marketers, and currently provides creative and marketing support to a wide range of clients…
…from top fitness celebrities, professional sports teams, nutrition expos, fitness products and world record holders.
Bedros Keullian – Fit Body Boot Camp, Russell Brunson – Click Funnels, Kathy Smart – Live the Smart Way, Stig Severinsen at Kajabi Headquarters
BEHIND THE HEAVY HITTERS OF THE INDUSTRY
Stig Åvall Severinsen
World Record Freediver
The Fat Burning Man
North America’s Gluten Free Expert
Kansas City, Missouri
America’s Nutrition Expert
San Diego, California
Isagenix Leader • Lifestyle Coach
Dr. Chris Mohr
Dr. Randall Wilkinson
Coeur d’Alene, Idaho
Ideal Protein Spokesperson
Los Angeles, California
The #1 Vocal Coach in America
Dr. John Spencer Ellis
Los Angeles, California
Fitness Entrepreneur • Author • Speaker
Fitness, nutrition and lifestyle expert
Bestselling Author • Lifestyle Coach
The TommyX Difference
Marketer Turned Athlete… Not the Other Way Around
Fitness marketing “experts” are typically athletes or trainers who have achieved a high level of success with their business. The natural next step for them is to progress into the model of teaching the marketing methods they have used to others in the industry.
This model is flawed due to the fact that the very methods that fueled their business success often fail when replicated for others. Why? It’s a round peg, square hole problem. A strategy that works when operating in one vertical market or limited demographic area does not automatically translate into success in another.
Operating the other way around, Tom is first and foremost a creative marketing strategist, and an athlete second.
Tom is able to offer an exponentially larger array of solutions to his clients, by bringing in his extensive creative and marketing knowledge gained from working with hundreds of clients across all areas of the industry, as well as from speaking and teaching at fitness industry events.
And he walks the walk - as a High School Coach, Ultra/Marathon Runner, National Ski Patroller, and tamer of 9 wild children.
By the Numbers:
25 Years experience working with the top Internet Marketers in the world
14 National Creative & Marketing Awards
5 Years training boot camp franchise owners through workshops and speaking at fitness conferences
3 National Fitness Franchises consulted and branded
#1 New York Times Bestselling Authors as clients
HOW I WORK FOR YOU
Specializing in brand direction and revenue enhancement through membership and continuity programs.
“I create and maximize brands by getting people to engage and interact. That means I love to build killer creative and stunning strategy, then fuse these into digital media that moves the needle and gets results. And I especially like to do this for you on budget, with a smile and without an army of account people or excess overhead to complicate your message. This is what I love to do. So relax – I’ve got this.” – Tom
Creative Branding and Direction
Fitness Celebrity Branding
Direct Response Copywriting
Opt-In & Lead Generation
Offline » Online Hybrid Strategies
Membership Sites and Continuity Programs
Page Optimization and Site Usability
Social Media Marketing
Nutritional Product Positioning
Online Product Launches